Don’t Settle For Blind Marketing

When developing your online marketing plan the first step is to find the mix that works best for you. Marketing budgets need to be used wisely. When deciding what avenues to explore try to utilize outlets that will complement each other. Utilize sources that offer transparency, do not settle for blind marketing. With today’s modern marketing solutions it is easier than ever to track the progress of your marketing dollars. You will need to monitor and fine tune your campaigns to maximize their performance. To stay on top of your online marketing efforts you will need to implement website analytical tracking to track website visitor activity. You will want to use tracking pixels within your website’s thank you pages and contact forms to monitor user conversions. Being able to monitor, interact and respond to your website traffic will allow you to perfect your online strategy. If you invest the time to implement these procedures and utilize these tools your website’s performance will increase and your marketing expenses will decrease. Learn how our company can help you to maximize your marketing budget by visiting our...

Mobile Responsive Website Design

Trends in technology drive marketing strategy. When developing an online marketing plan, you have to understand that your plan will be constantly evolving. Users are viewing online content though a variety of mediums including desktop, mobile and tablet devices. With the rise of the smartphone, nearly 80% of website traffic is coming from mobile devices. This means your website must be mobile compliant. Your website should feature a responsive design, which will respond and adapt to the devise it is being viewed on. Your website will need to load fast and have a user experience design that provides efficient navigation for mobile viewers. Our website solution includes complete mobile compliance and incorporates state of the art features such as, tap to call and quick contact forms that make it easy for website visitors to reach out to your practice. If your website solution is not currently mobile responsive, you will want to make getting it responsive your top priority. Search engines like Google, Yahoo! and bing will penalize your website for not being mobile compliant. This could have a drastic negative effect on your website’s ranking and performance. Learn how our website solution can help you to improve your online performance. Visit our website’s homepage to learn...

Advertising on Facebook

Facebook with it’s 1.59 billion users makes it a great outlet for advertising. Facebook’s advertising platform is very similar to Google Adwords. You have the option to pay per click or to pay for impressions. You have the ability to fine tune your targeting, by selecting from a variety of demographic and personal interest targeting variables. Facebook offers a unique advertising platform that is proving to be a very powerful tool for generating quality leads and business opportunities. Facebook allows you to create graphic and video ads. Ad’s are displayed on user profiles within their news feeds and sidebars. You have the ability to target either or both desktop and mobile users. Facebook provides transparent analytical data regarding your Ad’s performance. Like Google Adwords, Facebook advertising can also be expensive for highly competitive industries. To maximize your results on Facebook, you will need to create ads that capture the attention of your targeted market. You will need to continually monitor your Ad’s performance and adjust your ad’s settings when needed. To learn how we can help you with you online marketing efforts, please visit our website’s...