Don’t Settle For Blind Marketing

When developing your online marketing plan the first step is to find the mix that works best for you. Marketing budgets need to be used wisely. When deciding what avenues to explore try to utilize outlets that will complement each other. Utilize sources that offer transparency, do not settle for blind marketing. With today’s modern marketing solutions it is easier than ever to track the progress of your marketing dollars. You will need to monitor and fine tune your campaigns to maximize their performance. To stay on top of your online marketing efforts you will need to implement website analytical tracking to track website visitor activity. You will want to use tracking pixels within your website’s thank you pages and contact forms to monitor user conversions. Being able to monitor, interact and respond to your website traffic will allow you to perfect your online strategy. If you invest the time to implement these procedures and utilize these tools your website’s performance will increase and your marketing expenses will decrease. Learn how our company can help you to maximize your marketing budget by visiting our...

Finding Pay-Per-Click Success

Finding Pay-Per-Click success can take time and resources. Pay-Per-Click solutions provided by Google, Yahoo!, bing and Facebook offer some of the most transparent and measurable results possible. Most Pay-Per-Click outlets provide you with a way to easily monitor your click through and conversion results. The problem is that Pay-Per-Click can be expensive. When starting out, you may eat up your budget by using bad keywords or by poorly identifying the demographics of your targeted market. Industries with low competition can “clean up” with Pay-Per-Click, while other industries with higher competition may not have the same result. Competition drives up the price paid per click. When competition is high, a more fine tuned approach is needed. In the Legal Industry, lawyers are among the the list of highest paying Pay-Per-Click advertisers. With clicks costing upwards of $25 - $133 each, lawyers have to be strategic to maintain a profitable return on their marketing investments. Strategies that include GEO targeted ads, which focus ad placement within highly specific areas can help to cut down on direct competition, which lowers the average cost per click in most cases. When developing an online marketing plan, Pay-Per-Click can be a great inclusion within your mix, you just need to make sure you are continually monitoring your results and adjusting as needed. For more information on how we can help you with your online marketing efforts, please visit our website’s...

Website Optimization | SEO For Lawyers

Website optimization is vital to your website’s success. But what is it exactly? Search engine optimization is the act of preparing your website’s content and media to be easily crawled by search engines. By optimizing your content and media you make it more visible to search engines. Google, Yahoo! and bing crawl the internet visiting websites to read and store relevant information. When a user uses keywords to search for a product or service, search engines us the submitted keywords to deliver the most relevant search results possible. If a website is optimized correctly, it will have a better opportunity of being included within the top ranking search results. The terms “Organic”, “Natural” or “Earned” results describe website traffic that has been generated from optimization rather than paid traffic through outlets including Pay-Per-Click and affiliate marketing. Generating organic results is your goal. To achieve this goal your website’s content and media must include meta data in the form of: meta descriptions, titles, keywords, tags, alt descriptions and more. This vital data is what is used by search engines to help rank your website. Without proper SEO routines and efforts your website will suffer within search engines. To learn more about our full service website hosting and management solution, please visit our...

Own Your Website, Don’t Lease It!

When it comes to website design there are many options available on the market. Website builders like WIX, Weebly and Squarespace are a few examples of popular site builders available. Out of the box site builders provide people and businesses with little to no programming experience with the ability to set up a website. At first, website builders seem like a great cost effective solution to your website development needs. What most do not understand, is that when you use outlets like WIX, Weebly and Squarespace for website development, you are not investing into the long term equity of your business. These solutions end up squeezing you into paying monthly website leasing fees that add up substantially over time. The biggest issue with these solutions is that you do not actually own your website. If you decide to discontinue service, you end up losing your website and any SEO progress you have made within search engines like Google, Yahoo! and bing. When it comes to your online web presence maintaining complete control of your image will be key to your success. Your website is very important, and in most cases is your hardest working employee, who professionally represents your brand 24/7. When developing a website there are many things to consider, the biggest being “What do you want to accomplish with your website”? Your website can interact with prospective clients, it can provide convenient ways for prospective clients to reach out to your practice. By incorporating call to action and opt-in incentives you increase your opportunities of generating better online results. Converting website traffic into customers takes time and...