Attorney Marketing | On Staff or Out Source?

Your law firm or personal practice’s online marketing strategies will need to be fine tuned and updated regularly to maintain their effectiveness. The solutions and outlets you select to market your practice with will determine the work load needed to adequately maintain your online marketing strategy. Maintaining daily marketing routines can quickly turn into a full time job. If you have a small law firm or practice, your marketing budget may be limited. Having a marketing professional on staff can cost your practice upwards of 40k - 70k+ per year, not including your marketing budget. In most circumstances, hiring an on staff marketing professional may not be an option. So how do you stay competitive cost effectively? It may be in the best interest of your practice to outsource your marketing needs. An established online marketing company can offer you the ability to leverage a team of marketing experts, from professional web developers, to graphic designers and online marketers. In most cases you will be able to leverage the experience and resources only professional marketing companies can offer. When it comes to selecting a marketing company to work with, you will want to choose a company that specializes in developing online marketing plans for the Legal Industry. The company hibu is a popular go to for many lawyers. The problem with big box marketing companies like hibu is that they tend to focus on developing automated, cookie cutter solutions that boost their employee productivity and their bottom line, but in most cased do not result in the best and most effective outcomes for their clients. With many lawyers bidding for...

Mobile Responsive Website Design

Trends in technology drive marketing strategy. When developing an online marketing plan, you have to understand that your plan will be constantly evolving. Users are viewing online content though a variety of mediums including desktop, mobile and tablet devices. With the rise of the smartphone, nearly 80% of website traffic is coming from mobile devices. This means your website must be mobile compliant. Your website should feature a responsive design, which will respond and adapt to the devise it is being viewed on. Your website will need to load fast and have a user experience design that provides efficient navigation for mobile viewers. Our website solution includes complete mobile compliance and incorporates state of the art features such as, tap to call and quick contact forms that make it easy for website visitors to reach out to your practice. If your website solution is not currently mobile responsive, you will want to make getting it responsive your top priority. Search engines like Google, Yahoo! and bing will penalize your website for not being mobile compliant. This could have a drastic negative effect on your website’s ranking and performance. Learn how our website solution can help you to improve your online performance. Visit our website’s homepage to learn...