Regular Website Maintenance

Regular website maintenance is a necessity. The technology used to navigate the web is constantly evolving. From personal computers to mobile applications, your website needs to function correctly and appear attractively to users. Regular website maintenance is needed to assure website security. The internet is filled with malicious bots and hackers who look for weaknesses to exploit. If your website is not updated regularly you may be at risk of an attack. Your website can be destroyed, data can be lost and users can be negatively affected if your website is left valuable from lack of regular maintenance. Malware can infect your website’s contact forms and shopping carts, resulting in security holes. Security holes like these can lead to user identity and credit card theft. With today’s strict PCI compliance standards, an information breach resulting from an infected website could cost you big time. Regular website updates keep your website healthy and help to keep you and your website users safe. To learn how we can help keep your website up to date, please visit our...

Don’t Settle For Blind Marketing

When developing your online marketing plan the first step is to find the mix that works best for you. Marketing budgets need to be used wisely. When deciding what avenues to explore try to utilize outlets that will complement each other. Utilize sources that offer transparency, do not settle for blind marketing. With today’s modern marketing solutions it is easier than ever to track the progress of your marketing dollars. You will need to monitor and fine tune your campaigns to maximize their performance. To stay on top of your online marketing efforts you will need to implement website analytical tracking to track website visitor activity. You will want to use tracking pixels within your website’s thank you pages and contact forms to monitor user conversions. Being able to monitor, interact and respond to your website traffic will allow you to perfect your online strategy. If you invest the time to implement these procedures and utilize these tools your website’s performance will increase and your marketing expenses will decrease. Learn how our company can help you to maximize your marketing budget by visiting our...

Website Optimization | SEO For Lawyers

Website optimization is vital to your website’s success. But what is it exactly? Search engine optimization is the act of preparing your website’s content and media to be easily crawled by search engines. By optimizing your content and media you make it more visible to search engines. Google, Yahoo! and bing crawl the internet visiting websites to read and store relevant information. When a user uses keywords to search for a product or service, search engines us the submitted keywords to deliver the most relevant search results possible. If a website is optimized correctly, it will have a better opportunity of being included within the top ranking search results. The terms “Organic”, “Natural” or “Earned” results describe website traffic that has been generated from optimization rather than paid traffic through outlets including Pay-Per-Click and affiliate marketing. Generating organic results is your goal. To achieve this goal your website’s content and media must include meta data in the form of: meta descriptions, titles, keywords, tags, alt descriptions and more. This vital data is what is used by search engines to help rank your website. Without proper SEO routines and efforts your website will suffer within search engines. To learn more about our full service website hosting and management solution, please visit our...

Finding Marketing Success Online

The internet has made many people successful. As time goes on, the methods for success have changed dramatically. Since the birth of the modern search engine, getting found has gotten a bit harder to do. Google has essentially segmented the internet. Search results are delivered based on a wide list of variables. Geo location, keyword usage, user search behavior and other demographics are used to pin point results for users. Business internet marketing strategies must continue to evolve to stay effective. As technology changes so do design standards. As more users are accessing the web and performing searches from their mobile devices, more of a demand for mobile compliance is needed to maintain a positive user experience. Search engines like Google, Yahoo! and bing penalize website ranking if a website is not mobile compliant. Having proper SEO practices are crucial for developing and maintaining a long term online marketing strategy. Optimizing image size, and including all meta data information is vital for generating priceless organic results for your website. The online business world is stuck on overdrive. If you are not regularly updating your website and creating fresh content that is optimized with keywords, titles, tags and other meta data your website will get left behind, hurting your practice’s bottom line. For best results, you should work with professional web developers and internet marketers who can help you to capitalize on new industry trends. If you would like more information on how you can get your website updated and compliant visit our homepage to learn...