Advertising on Facebook

Facebook with it’s 1.59 billion users makes it a great outlet for advertising. Facebook’s advertising platform is very similar to Google Adwords. You have the option to pay per click or to pay for impressions. You have the ability to fine tune your targeting, by selecting from a variety of demographic and personal interest targeting¬†variables. Facebook offers a unique advertising platform that is proving to be a very powerful tool for generating quality leads and business opportunities. Facebook allows you to create graphic and video ads. Ad’s are displayed on user profiles within their news feeds and sidebars. You have the ability to target either or both desktop and mobile users. Facebook provides transparent analytical data regarding your Ad’s performance. Like Google Adwords, Facebook advertising can also be expensive for highly competitive industries. To maximize your results on Facebook, you will need to create ads that capture the attention of your targeted market. You will need to continually monitor your Ad’s performance and adjust your ad’s settings when needed. To learn how we can help you with you online marketing efforts, please visit our website’s...

Finding Pay-Per-Click Success

Finding Pay-Per-Click success can take time and resources. Pay-Per-Click solutions provided by Google, Yahoo!, bing and Facebook offer some of the most transparent and measurable results possible. Most Pay-Per-Click outlets provide you with a way to easily monitor your click through and conversion results. The problem is that Pay-Per-Click can be expensive. When starting out, you may eat up your budget by using bad keywords or by poorly identifying the demographics of your targeted market. Industries with low competition can “clean up” with Pay-Per-Click, while other industries with higher competition may not have the same result. Competition drives up the price paid per click. When competition is high, a more fine tuned approach is needed. In the Legal Industry, lawyers are among the the list of highest paying Pay-Per-Click advertisers. With clicks costing upwards of $25 - $133 each, lawyers have to be strategic to maintain a profitable return on their marketing investments. Strategies that include GEO targeted ads, which focus ad placement within highly specific areas can help to cut down on direct competition, which lowers the average cost per click in most cases. When developing an online marketing plan, Pay-Per-Click can be a great inclusion within your mix, you just need to make sure you are continually monitoring your results and adjusting as needed. For more information on how we can help you with your online marketing efforts, please visit our website’s...

Finding Marketing Success Online

The internet has made many people successful. As time goes on, the methods for success have changed dramatically. Since the birth of the modern search engine, getting found has gotten a bit harder to do. Google has essentially segmented the internet. Search results are delivered based on a wide list of variables. Geo location, keyword usage, user search behavior and other demographics are used to pin point results for users. Business internet marketing strategies must continue to evolve to stay effective. As technology changes so do design standards. As more users are accessing the web and performing searches from their mobile devices, more of a demand for mobile compliance is needed to maintain a positive user experience. Search engines like Google, Yahoo! and bing penalize website ranking if a website is not mobile compliant. Having proper SEO practices are crucial for developing and maintaining a long term online marketing strategy. Optimizing image size, and including all meta data information is vital for generating priceless organic results for your website. The online business world is stuck on overdrive. If you are not regularly updating your website and creating fresh content that is optimized with keywords, titles, tags and other meta data your website will get left behind, hurting your practice’s bottom line. For best results, you should work with professional web developers and internet marketers who can help you to capitalize on new industry trends. If you would like more information on how you can get your website updated and compliant visit our homepage to learn...