Lawyer Leads | Pay Per Click vs. Pay Per Call

The goal of marketing is to generate more business and to develop brand awareness. For lawyers, generating more business means having the opportunity to represent more clients. The modern marketing plan is now dominated by online marketing strategies, with Pay-Per-Click being the go to for many industries. Pay-Per-Click does offer a powerful outlet for quickly drumming up website traffic. If you have a well planned sales funnel strategy implemented on your website, turning website traffic into paying clients can be achieved. The down side to Pay-Per-Click is the uncontrollable variables that relate to individual user purchasing behavior. When a person searches Google, Yahoo! or bing for legal representation, they are searching to fill a need. They are in essence in “Buy Mode“. Most online shoppers who are searching to fill a need perform commonly shared pre-buying procedures or steps. The first step is awareness, or when an online searcher finds your website and becomes familiar with the services you provide. The next step is consideration, or when a website visitor does further research into your legal practice by reading past client reviews or testimonials and by comparing you to your competitors. The final step is the decision and purchasing phase, or when a prospective client takes the plunge and makes a final decision to chooses your practice to represent them. Understanding that only a small portion of your paid web traffic will result in paying clients, you have to make sure that the return on your marketing investment makes sense. Pay-Per-Call services like the service Lawyer Lead Pages provides, may offer your practice a better marketing investment. A direct call to your practice is worth...

Take The Fast Lane To Online Success

So you want online success, but your marketing budget is minimal? Well why didn’t you say so? Simply take the fast lane and you will be there in no time. If only it were that easy, right? Success in most cases takes time, resources and good old fashion hard work. Any hungry entrepreneur knows that most good things do not come easy. If your blood, sweat and tears are invested into a good venture, it can result in a fulfilling and satisfying outcome. But, if your venture turns out to be a bad investment all of your hard work could result in nothing gained. So how do you better your chances of developing a successful online marketing strategy? The answer is simple, duplication. Though it is not a fast lane, it does offer a faster way to get to where you would like to be. Before you start any venture, you need to research your competition. Find your top market competitors and study their online strategies. Big companies spend millions to find out what works and what doesn’t work. If you take the time to determine what outlets your competitors are using to market themselves you can leverage their investments, by implementing similar strategies for yourself. Analyzing and learning from your competitors may offer the solution you need to get out of the trenches and into the mainstream. Visit our homepage to learn how we can help you to strengthen your competitive edge...