Attorney Marketing | On Staff or Out Source?

Your law firm or personal practice’s online marketing strategies will need to be fine tuned and updated regularly to maintain their effectiveness. The solutions and outlets you select to market your practice with will determine the work load needed to adequately maintain your online marketing strategy. Maintaining daily marketing routines can quickly turn into a full time job. If you have a small law firm or practice, your marketing budget may be limited. Having a marketing professional on staff can cost your practice upwards of 40k - 70k+ per year, not including your marketing budget. In most circumstances, hiring an on staff marketing professional may not be an option. So how do you stay competitive cost effectively? It may be in the best interest of your practice to outsource your marketing needs. An established online marketing company can offer you the ability to leverage a team of marketing experts, from professional web developers, to graphic designers and online marketers. In most cases you will be able to leverage the experience and resources only professional marketing companies can offer. When it comes to selecting a marketing company to work with, you will want to choose a company that specializes in developing online marketing plans for the Legal Industry. The company hibu is a popular go to for many lawyers. The problem with big box marketing companies like hibu is that they tend to focus on developing automated, cookie cutter solutions that boost their employee productivity and their bottom line, but in most cased do not result in the best and most effective outcomes for their clients. With many lawyers bidding for...

Don’t Settle For Blind Marketing

When developing your online marketing plan the first step is to find the mix that works best for you. Marketing budgets need to be used wisely. When deciding what avenues to explore try to utilize outlets that will complement each other. Utilize sources that offer transparency, do not settle for blind marketing. With today’s modern marketing solutions it is easier than ever to track the progress of your marketing dollars. You will need to monitor and fine tune your campaigns to maximize their performance. To stay on top of your online marketing efforts you will need to implement website analytical tracking to track website visitor activity. You will want to use tracking pixels within your website’s thank you pages and contact forms to monitor user conversions. Being able to monitor, interact and respond to your website traffic will allow you to perfect your online strategy. If you invest the time to implement these procedures and utilize these tools your website’s performance will increase and your marketing expenses will decrease. Learn how our company can help you to maximize your marketing budget by visiting our...