Market Like a Fisherman

Developing a successful online marketing plan takes time. Testing new marketing avenues will require an investment of resources. Like most marketing ventures there are no guarantees for success, so how can you better maximize your potential for success? When thinking about online marketing you need to think like a fisherman casting a net. You should be aware that there are competitors who are also casting a net with the same goal of catching as many fish as possible. So how do you beat out your competition for the prize catch? Sometimes you have to start by casting a larger net. By covering more area you will have a better opportunity to discover the best sources for obtaining the prospects you desire. But keep in mind, that every time you cast your net it will cost you time and resources, so every attempt counts. Finding the lucky fishing spots is your goal. Once you find the outlets and solutions that work best for your practice, you can start to fine tune your online marketing strategy. You will find that you need to cast your net less often and not as wide. Overtime your marketing budget will work harder and go further, resulting in a maximized ROI. Learn how we can help you to perfect your marketing strategy by visiting our...

Regular Website Maintenance

Regular website maintenance is a necessity. The technology used to navigate the web is constantly evolving. From personal computers to mobile applications, your website needs to function correctly and appear attractively to users. Regular website maintenance is needed to assure website security. The internet is filled with malicious bots and hackers who look for weaknesses to exploit. If your website is not updated regularly you may be at risk of an attack. Your website can be destroyed, data can be lost and users can be negatively affected if your website is left valuable from lack of regular maintenance. Malware can infect your website’s contact forms and shopping carts, resulting in security holes. Security holes like these can lead to user identity and credit card theft. With today’s strict PCI compliance standards, an information breach resulting from an infected website could cost you big time. Regular website updates keep your website healthy and help to keep you and your website users safe. To learn how we can help keep your website up to date, please visit our...

Don’t Settle For Blind Marketing

When developing your online marketing plan the first step is to find the mix that works best for you. Marketing budgets need to be used wisely. When deciding what avenues to explore try to utilize outlets that will complement each other. Utilize sources that offer transparency, do not settle for blind marketing. With today’s modern marketing solutions it is easier than ever to track the progress of your marketing dollars. You will need to monitor and fine tune your campaigns to maximize their performance. To stay on top of your online marketing efforts you will need to implement website analytical tracking to track website visitor activity. You will want to use tracking pixels within your website’s thank you pages and contact forms to monitor user conversions. Being able to monitor, interact and respond to your website traffic will allow you to perfect your online strategy. If you invest the time to implement these procedures and utilize these tools your website’s performance will increase and your marketing expenses will decrease. Learn how our company can help you to maximize your marketing budget by visiting our...

Own Your Website, Don’t Lease It!

When it comes to website design there are many options available on the market. Website builders like WIX, Weebly and Squarespace are a few examples of popular site builders available. Out of the box site builders provide people and businesses with little to no programming experience with the ability to set up a website. At first, website builders seem like a great cost effective solution to your website development needs. What most do not understand, is that when you use outlets like WIX, Weebly and Squarespace for website development, you are not investing into the long term equity of your business. These solutions end up squeezing you into paying monthly website leasing fees that add up substantially over time. The biggest issue with these solutions is that you do not actually own your website. If you decide to discontinue service, you end up losing your website and any SEO progress you have made within search engines like Google, Yahoo! and bing. When it comes to your online web presence maintaining complete control of your image will be key to your success. Your website is very important, and in most cases is your hardest working employee, who professionally represents your brand 24/7. When developing a website there are many things to consider, the biggest being “What do you want to accomplish with your website”? Your website can interact with prospective clients, it can provide convenient ways for prospective clients to reach out to your practice. By incorporating call to action and opt-in incentives you increase your opportunities of generating better online results. Converting website traffic into customers takes time and...