Regular Website Maintenance

Regular website maintenance is a necessity. The technology used to navigate the web is constantly evolving. From personal computers to mobile applications, your website needs to function correctly and appear attractively to users. Regular website maintenance is needed to assure website security. The internet is filled with malicious bots and hackers who look for weaknesses to exploit. If your website is not updated regularly you may be at risk of an attack. Your website can be destroyed, data can be lost and users can be negatively affected if your website is left valuable from lack of regular maintenance. Malware can infect your website’s contact forms and shopping carts, resulting in security holes. Security holes like these can lead to user identity and credit card theft. With today’s strict PCI compliance standards, an information breach resulting from an infected website could cost you big time. Regular website updates keep your website healthy and help to keep you and your website users safe. To learn how we can help keep your website up to date, please visit our...

Finding Pay-Per-Click Success

Finding Pay-Per-Click success can take time and resources. Pay-Per-Click solutions provided by Google, Yahoo!, bing and Facebook offer some of the most transparent and measurable results possible. Most Pay-Per-Click outlets provide you with a way to easily monitor your click through and conversion results. The problem is that Pay-Per-Click can be expensive. When starting out, you may eat up your budget by using bad keywords or by poorly identifying the demographics of your targeted market. Industries with low competition can “clean up” with Pay-Per-Click, while other industries with higher competition may not have the same result. Competition drives up the price paid per click. When competition is high, a more fine tuned approach is needed. In the Legal Industry, lawyers are among the the list of highest paying Pay-Per-Click advertisers. With clicks costing upwards of $25 - $133 each, lawyers have to be strategic to maintain a profitable return on their marketing investments. Strategies that include GEO targeted ads, which focus ad placement within highly specific areas can help to cut down on direct competition, which lowers the average cost per click in most cases. When developing an online marketing plan, Pay-Per-Click can be a great inclusion within your mix, you just need to make sure you are continually monitoring your results and adjusting as needed. For more information on how we can help you with your online marketing efforts, please visit our website’s...

Website Optimization | SEO For Lawyers

Website optimization is vital to your website’s success. But what is it exactly? Search engine optimization is the act of preparing your website’s content and media to be easily crawled by search engines. By optimizing your content and media you make it more visible to search engines. Google, Yahoo! and bing crawl the internet visiting websites to read and store relevant information. When a user uses keywords to search for a product or service, search engines us the submitted keywords to deliver the most relevant search results possible. If a website is optimized correctly, it will have a better opportunity of being included within the top ranking search results. The terms “Organic”, “Natural” or “Earned” results describe website traffic that has been generated from optimization rather than paid traffic through outlets including Pay-Per-Click and affiliate marketing. Generating organic results is your goal. To achieve this goal your website’s content and media must include meta data in the form of: meta descriptions, titles, keywords, tags, alt descriptions and more. This vital data is what is used by search engines to help rank your website. Without proper SEO routines and efforts your website will suffer within search engines. To learn more about our full service website hosting and management solution, please visit our...

Own Your Website, Don’t Lease It!

When it comes to website design there are many options available on the market. Website builders like WIX, Weebly and Squarespace are a few examples of popular site builders available. Out of the box site builders provide people and businesses with little to no programming experience with the ability to set up a website. At first, website builders seem like a great cost effective solution to your website development needs. What most do not understand, is that when you use outlets like WIX, Weebly and Squarespace for website development, you are not investing into the long term equity of your business. These solutions end up squeezing you into paying monthly website leasing fees that add up substantially over time. The biggest issue with these solutions is that you do not actually own your website. If you decide to discontinue service, you end up losing your website and any SEO progress you have made within search engines like Google, Yahoo! and bing. When it comes to your online web presence maintaining complete control of your image will be key to your success. Your website is very important, and in most cases is your hardest working employee, who professionally represents your brand 24/7. When developing a website there are many things to consider, the biggest being “What do you want to accomplish with your website”? Your website can interact with prospective clients, it can provide convenient ways for prospective clients to reach out to your practice. By incorporating call to action and opt-in incentives you increase your opportunities of generating better online results. Converting website traffic into customers takes time and...