Lawyer Leads | Pay Per Click vs. Pay Per Call

The goal of marketing is to generate more business and to develop brand awareness. For lawyers, generating more business means having the opportunity to represent more clients. The modern marketing plan is now dominated by online marketing strategies, with Pay-Per-Click being the go to for many industries. Pay-Per-Click does offer a powerful outlet for quickly drumming up website traffic. If you have a well planned sales funnel strategy implemented on your website, turning website traffic into paying clients can be achieved. The down side to Pay-Per-Click is the uncontrollable variables that relate to individual user purchasing behavior. When a person searches Google, Yahoo! or bing for legal representation, they are searching to fill a need. They are in essence in “Buy Mode“. Most online shoppers who are searching to fill a need perform commonly shared pre-buying procedures or steps. The first step is awareness, or when an online searcher finds your website and becomes familiar with the services you provide. The next step is consideration, or when a website visitor does further research into your legal practice by reading past client reviews or testimonials and by comparing you to your competitors. The final step is the decision and purchasing phase, or when a prospective client takes the plunge and makes a final decision to chooses your practice to represent them. Understanding that only a small portion of your paid web traffic will result in paying clients, you have to make sure that the return on your marketing investment makes sense. Pay-Per-Call services like the service Lawyer Lead Pages provides, may offer your practice a better marketing investment. A direct call to your practice is worth...

Finding Marketing Success Online

The internet has made many people successful. As time goes on, the methods for success have changed dramatically. Since the birth of the modern search engine, getting found has gotten a bit harder to do. Google has essentially segmented the internet. Search results are delivered based on a wide list of variables. Geo location, keyword usage, user search behavior and other demographics are used to pin point results for users. Business internet marketing strategies must continue to evolve to stay effective. As technology changes so do design standards. As more users are accessing the web and performing searches from their mobile devices, more of a demand for mobile compliance is needed to maintain a positive user experience. Search engines like Google, Yahoo! and bing penalize website ranking if a website is not mobile compliant. Having proper SEO practices are crucial for developing and maintaining a long term online marketing strategy. Optimizing image size, and including all meta data information is vital for generating priceless organic results for your website. The online business world is stuck on overdrive. If you are not regularly updating your website and creating fresh content that is optimized with keywords, titles, tags and other meta data your website will get left behind, hurting your practice’s bottom line. For best results, you should work with professional web developers and internet marketers who can help you to capitalize on new industry trends. If you would like more information on how you can get your website updated and compliant visit our homepage to learn...