Attorney Marketing | On Staff or Out Source?

Your law firm or personal practice’s online marketing strategies will need to be fine tuned and updated regularly to maintain their effectiveness. The solutions and outlets you select to market your practice with will determine the work load needed to adequately maintain your online marketing strategy. Maintaining daily marketing routines can quickly turn into a full time job. If you have a small law firm or practice, your marketing budget may be limited. Having a marketing professional on staff can cost your practice upwards of 40k - 70k+ per year, not including your marketing budget. In most circumstances, hiring an on staff marketing professional may not be an option. So how do you stay competitive cost effectively? It may be in the best interest of your practice to outsource your marketing needs. An established online marketing company can offer you the ability to leverage a team of marketing experts, from professional web developers, to graphic designers and online marketers. In most cases you will be able to leverage the experience and resources only professional marketing companies can offer. When it comes to selecting a marketing company to work with, you will want to choose a company that specializes in developing online marketing plans for the Legal Industry. The company hibu is a popular go to for many lawyers. The problem with big box marketing companies like hibu is that they tend to focus on developing automated, cookie cutter solutions that boost their employee productivity and their bottom line, but in most cased do not result in the best and most effective outcomes for their clients. With many lawyers bidding for...

Finding Marketing Success Online

The internet has made many people successful. As time goes on, the methods for success have changed dramatically. Since the birth of the modern search engine, getting found has gotten a bit harder to do. Google has essentially segmented the internet. Search results are delivered based on a wide list of variables. Geo location, keyword usage, user search behavior and other demographics are used to pin point results for users. Business internet marketing strategies must continue to evolve to stay effective. As technology changes so do design standards. As more users are accessing the web and performing searches from their mobile devices, more of a demand for mobile compliance is needed to maintain a positive user experience. Search engines like Google, Yahoo! and bing penalize website ranking if a website is not mobile compliant. Having proper SEO practices are crucial for developing and maintaining a long term online marketing strategy. Optimizing image size, and including all meta data information is vital for generating priceless organic results for your website. The online business world is stuck on overdrive. If you are not regularly updating your website and creating fresh content that is optimized with keywords, titles, tags and other meta data your website will get left behind, hurting your practice’s bottom line. For best results, you should work with professional web developers and internet marketers who can help you to capitalize on new industry trends. If you would like more information on how you can get your website updated and compliant visit our homepage to learn...