Attorney Marketing | On Staff or Out Source?

Your law firm or personal practice’s online marketing strategies will need to be fine tuned and updated regularly to maintain their effectiveness. The solutions and outlets you select to market your practice with will determine the work load needed to adequately maintain your online marketing strategy. Maintaining daily marketing routines can quickly turn into a full time job. If you have a small law firm or practice, your marketing budget may be limited. Having a marketing professional on staff can cost your practice upwards of 40k - 70k+ per year, not including your marketing budget. In most circumstances, hiring an on staff marketing professional may not be an option. So how do you stay competitive cost effectively? It may be in the best interest of your practice to outsource your marketing needs. An established online marketing company can offer you the ability to leverage a team of marketing experts, from professional web developers, to graphic designers and online marketers. In most cases you will be able to leverage the experience and resources only professional marketing companies can offer. When it comes to selecting a marketing company to work with, you will want to choose a company that specializes in developing online marketing plans for the Legal Industry. The company hibu is a popular go to for many lawyers. The problem with big box marketing companies like hibu is that they tend to focus on developing automated, cookie cutter solutions that boost their employee productivity and their bottom line, but in most cased do not result in the best and most effective outcomes for their clients. With many lawyers bidding for...

Regular Website Maintenance

Regular website maintenance is a necessity. The technology used to navigate the web is constantly evolving. From personal computers to mobile applications, your website needs to function correctly and appear attractively to users. Regular website maintenance is needed to assure website security. The internet is filled with malicious bots and hackers who look for weaknesses to exploit. If your website is not updated regularly you may be at risk of an attack. Your website can be destroyed, data can be lost and users can be negatively affected if your website is left valuable from lack of regular maintenance. Malware can infect your website’s contact forms and shopping carts, resulting in security holes. Security holes like these can lead to user identity and credit card theft. With today’s strict PCI compliance standards, an information breach resulting from an infected website could cost you big time. Regular website updates keep your website healthy and help to keep you and your website users safe. To learn how we can help keep your website up to date, please visit our...