Lawyer Leads | Pay Per Click vs. Pay Per Call

The goal of marketing is to generate more business and to develop brand awareness. For lawyers, generating more business means having the opportunity to represent more clients. The modern marketing plan is now dominated by online marketing strategies, with Pay-Per-Click being the go to for many industries. Pay-Per-Click does offer a powerful outlet for quickly drumming up website traffic. If you have a well planned sales funnel strategy implemented on your website, turning website traffic into paying clients can be achieved. The down side to Pay-Per-Click is the uncontrollable variables that relate to individual user purchasing behavior. When a person searches Google, Yahoo! or bing for legal representation, they are searching to fill a need. They are in essence in “Buy Mode“. Most online shoppers who are searching to fill a need perform commonly shared pre-buying procedures or steps. The first step is awareness, or when an online searcher finds your website and becomes familiar with the services you provide. The next step is consideration, or when a website visitor does further research into your legal practice by reading past client reviews or testimonials and by comparing you to your competitors. The final step is the decision and purchasing phase, or when a prospective client takes the plunge and makes a final decision to chooses your practice to represent them. Understanding that only a small portion of your paid web traffic will result in paying clients, you have to make sure that the return on your marketing investment makes sense. Pay-Per-Call services like the service Lawyer Lead Pages provides, may offer your practice a better marketing investment. A direct call to your practice is worth...

Attorney Marketing | On Staff or Out Source?

Your law firm or personal practice’s online marketing strategies will need to be fine tuned and updated regularly to maintain their effectiveness. The solutions and outlets you select to market your practice with will determine the work load needed to adequately maintain your online marketing strategy. Maintaining daily marketing routines can quickly turn into a full time job. If you have a small law firm or practice, your marketing budget may be limited. Having a marketing professional on staff can cost your practice upwards of 40k - 70k+ per year, not including your marketing budget. In most circumstances, hiring an on staff marketing professional may not be an option. So how do you stay competitive cost effectively? It may be in the best interest of your practice to outsource your marketing needs. An established online marketing company can offer you the ability to leverage a team of marketing experts, from professional web developers, to graphic designers and online marketers. In most cases you will be able to leverage the experience and resources only professional marketing companies can offer. When it comes to selecting a marketing company to work with, you will want to choose a company that specializes in developing online marketing plans for the Legal Industry. The company hibu is a popular go to for many lawyers. The problem with big box marketing companies like hibu is that they tend to focus on developing automated, cookie cutter solutions that boost their employee productivity and their bottom line, but in most cased do not result in the best and most effective outcomes for their clients. With many lawyers bidding for...

Regular Website Maintenance

Regular website maintenance is a necessity. The technology used to navigate the web is constantly evolving. From personal computers to mobile applications, your website needs to function correctly and appear attractively to users. Regular website maintenance is needed to assure website security. The internet is filled with malicious bots and hackers who look for weaknesses to exploit. If your website is not updated regularly you may be at risk of an attack. Your website can be destroyed, data can be lost and users can be negatively affected if your website is left valuable from lack of regular maintenance. Malware can infect your website’s contact forms and shopping carts, resulting in security holes. Security holes like these can lead to user identity and credit card theft. With today’s strict PCI compliance standards, an information breach resulting from an infected website could cost you big time. Regular website updates keep your website healthy and help to keep you and your website users safe. To learn how we can help keep your website up to date, please visit our...

Don’t Settle For Blind Marketing

When developing your online marketing plan the first step is to find the mix that works best for you. Marketing budgets need to be used wisely. When deciding what avenues to explore try to utilize outlets that will complement each other. Utilize sources that offer transparency, do not settle for blind marketing. With today’s modern marketing solutions it is easier than ever to track the progress of your marketing dollars. You will need to monitor and fine tune your campaigns to maximize their performance. To stay on top of your online marketing efforts you will need to implement website analytical tracking to track website visitor activity. You will want to use tracking pixels within your website’s thank you pages and contact forms to monitor user conversions. Being able to monitor, interact and respond to your website traffic will allow you to perfect your online strategy. If you invest the time to implement these procedures and utilize these tools your website’s performance will increase and your marketing expenses will decrease. Learn how our company can help you to maximize your marketing budget by visiting our...

Website Optimization | SEO For Lawyers

Website optimization is vital to your website’s success. But what is it exactly? Search engine optimization is the act of preparing your website’s content and media to be easily crawled by search engines. By optimizing your content and media you make it more visible to search engines. Google, Yahoo! and bing crawl the internet visiting websites to read and store relevant information. When a user uses keywords to search for a product or service, search engines us the submitted keywords to deliver the most relevant search results possible. If a website is optimized correctly, it will have a better opportunity of being included within the top ranking search results. The terms “Organic”, “Natural” or “Earned” results describe website traffic that has been generated from optimization rather than paid traffic through outlets including Pay-Per-Click and affiliate marketing. Generating organic results is your goal. To achieve this goal your website’s content and media must include meta data in the form of: meta descriptions, titles, keywords, tags, alt descriptions and more. This vital data is what is used by search engines to help rank your website. Without proper SEO routines and efforts your website will suffer within search engines. To learn more about our full service website hosting and management solution, please visit our...