Lawyer Leads | Pay Per Click vs. Pay Per Call
The goal of marketing is to generate more business and to develop brand awareness. For lawyers, generating more business means having the opportunity to represent more clients. The modern marketing plan is now dominated by online marketing strategies, with...
Attorney Marketing | On Staff or Out Source?
Your law firm or personal practice’s online marketing strategies will need to be fine tuned and updated regularly to maintain their effectiveness. The solutions and outlets you select to market your practice with will determine the work load needed to adequately...
Take The Fast Lane To Online Success
So you want online success, but your marketing budget is minimal? Well why didn’t you say so? Simply take the fast lane and you will be there in no time. If only it were that easy, right? Success in most cases takes time, resources and good old fashion hard...
Market Like a Fisherman
Developing a successful online marketing plan takes time. Testing new marketing avenues will require an investment of resources. Like most marketing ventures there are no guarantees for success, so how can you better maximize your potential for success? When thinking...
Website Backups
Your website is an investment. Protecting it is important. If your website is hacked or if an update causes your website to fail, a previous backup may be the only way to get your website operational again. Website backups are vital and should be done regularly. Daily...
Regular Website Maintenance
Regular website maintenance is a necessity. The technology used to navigate the web is constantly evolving. From personal computers to mobile applications, your website needs to function correctly and appear attractively to users. Regular website maintenance is needed...
Don’t Settle For Blind Marketing
When developing your online marketing plan the first step is to find the mix that works best for you. Marketing budgets need to be used wisely. When deciding what avenues to explore try to utilize outlets that will complement each other. Utilize sources that offer...
Mobile Responsive Website Design
Trends in technology drive marketing strategy. When developing an online marketing plan, you have to understand that your plan will be constantly evolving. Users are viewing online content though a variety of mediums including desktop, mobile and tablet devices. With...
Advertising on Facebook
Facebook with it’s 1.59 billion users makes it a great outlet for advertising. Facebook’s advertising platform is very similar to Google Adwords. You have the option to pay per click or to pay for impressions. You have the ability to fine tune your...
Finding Pay-Per-Click Success
Finding Pay-Per-Click success can take time and resources. Pay-Per-Click solutions provided by Google, Yahoo!, bing and Facebook offer some of the most transparent and measurable results possible. Most Pay-Per-Click outlets provide you with a way to easily monitor...
Website Optimization | SEO For Lawyers
Website optimization is vital to your website’s success. But what is it exactly? Search engine optimization is the act of preparing your website’s content and media to be easily crawled by search engines. By optimizing your content and media you make it...
Own Your Website, Don’t Lease It!
When it comes to website design there are many options available on the market. Website builders like WIX, Weebly and Squarespace are a few examples of popular site builders available. Out of the box site builders provide people and businesses with little to no...
Finding Marketing Success Online
The internet has made many people successful. As time goes on, the methods for success have changed dramatically. Since the birth of the modern search engine, getting found has gotten a bit harder to do. Google has essentially segmented the internet. Search results...