Regular Website Maintenance

Regular website maintenance is a necessity. The technology used to navigate the web is constantly evolving. From personal computers to mobile applications, your website needs to function correctly and appear attractively to users. Regular website maintenance is needed to assure website security. The internet is filled with malicious bots and hackers who look for weaknesses to exploit. If your website is not updated regularly you may be at risk of an attack. Your website can be destroyed, data can be lost and users can be negatively affected if your website is left valuable from lack of regular maintenance. Malware can infect your website’s contact forms and shopping carts, resulting in security holes. Security holes like these can lead to user identity and credit card theft. With today’s strict PCI compliance standards, an information breach resulting from an infected website could cost you big time. Regular website updates keep your website healthy and help to keep you and your website users safe. To learn how we can help keep your website up to date, please visit our...

Don’t Settle For Blind Marketing

When developing your online marketing plan the first step is to find the mix that works best for you. Marketing budgets need to be used wisely. When deciding what avenues to explore try to utilize outlets that will complement each other. Utilize sources that offer transparency, do not settle for blind marketing. With today’s modern marketing solutions it is easier than ever to track the progress of your marketing dollars. You will need to monitor and fine tune your campaigns to maximize their performance. To stay on top of your online marketing efforts you will need to implement website analytical tracking to track website visitor activity. You will want to use tracking pixels within your website’s thank you pages and contact forms to monitor user conversions. Being able to monitor, interact and respond to your website traffic will allow you to perfect your online strategy. If you invest the time to implement these procedures and utilize these tools your website’s performance will increase and your marketing expenses will decrease. Learn how our company can help you to maximize your marketing budget by visiting our...

Mobile Responsive Website Design

Trends in technology drive marketing strategy. When developing an online marketing plan, you have to understand¬†that your plan will be constantly evolving. Users are viewing online content though a variety of mediums including desktop, mobile and tablet devices. With the rise of the smartphone, nearly 80% of website traffic is coming from mobile devices. This means your website must be mobile compliant. Your website should feature a responsive design, which will respond and adapt to the devise it is being viewed on. Your website will need to load fast and have a user experience design that provides efficient navigation for mobile viewers. Our website solution includes complete mobile compliance and incorporates state of the art features such as, tap to call and quick contact forms that make it easy for website visitors to reach out to your practice. If your website solution is not currently mobile responsive, you will want to make getting it responsive your top priority. Search engines like Google, Yahoo! and bing will penalize your website for not being mobile compliant. This could have a drastic negative effect on your website’s ranking and performance. Learn how our website solution can help you to improve your online performance. Visit our website’s homepage to learn...

Advertising on Facebook

Facebook with it’s 1.59 billion users makes it a great outlet for advertising. Facebook’s advertising platform is very similar to Google Adwords. You have the option to pay per click or to pay for impressions. You have the ability to fine tune your targeting, by selecting from a variety of demographic and personal interest targeting¬†variables. Facebook offers a unique advertising platform that is proving to be a very powerful tool for generating quality leads and business opportunities. Facebook allows you to create graphic and video ads. Ad’s are displayed on user profiles within their news feeds and sidebars. You have the ability to target either or both desktop and mobile users. Facebook provides transparent analytical data regarding your Ad’s performance. Like Google Adwords, Facebook advertising can also be expensive for highly competitive industries. To maximize your results on Facebook, you will need to create ads that capture the attention of your targeted market. You will need to continually monitor your Ad’s performance and adjust your ad’s settings when needed. To learn how we can help you with you online marketing efforts, please visit our website’s...

Finding Pay-Per-Click Success

Finding Pay-Per-Click success can take time and resources. Pay-Per-Click solutions provided by Google, Yahoo!, bing and Facebook offer some of the most transparent and measurable results possible. Most Pay-Per-Click outlets provide you with a way to easily monitor your click through and conversion results. The problem is that Pay-Per-Click can be expensive. When starting out, you may eat up your budget by using bad keywords or by poorly identifying the demographics of your targeted market. Industries with low competition can “clean up” with Pay-Per-Click, while other industries with higher competition may not have the same result. Competition drives up the price paid per click. When competition is high, a more fine tuned approach is needed. In the Legal Industry, lawyers are among the the list of highest paying Pay-Per-Click advertisers. With clicks costing upwards of $25 - $133 each, lawyers have to be strategic to maintain a profitable return on their marketing investments. Strategies that include GEO targeted ads, which focus ad placement within highly specific areas can help to cut down on direct competition, which lowers the average cost per click in most cases. When developing an online marketing plan, Pay-Per-Click can be a great inclusion within your mix, you just need to make sure you are continually monitoring your results and adjusting as needed. For more information on how we can help you with your online marketing efforts, please visit our website’s...